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Service Business Owners: Stop Doing Website Development Backwards And Get It Right The First Time

Thursday, August 30th, 2018

Many service business owners find themselves putting “website makeover” (or even “website development”) on the back burner because they just don’t have time – even though they know they are leaving money on the table. Others are too busy working with their current clients to develop their own compelling online presence.

The truth is, you don’t have to wait till you get some time freed up, which might not happen for another decade. And you don’t have to settle for a half-baked website that looks pretty but doesn’t bring you clients, sales and traffic. You can get a new website up fast, when you apply just 3 strategies for working with your website designer.

Strategy #1: Create your content – all your content – before you even think about developing your logo, color scheme or website layout.

Many business owners call a web designer or even a web development company as their very first step. After all, most of us are conscious of what a website looks like. We’re often taught to associate “website development” with “web design.”

My clients have been surprised to find how much time and money they can save by starting their website makeover by writing content, either as a DIY or by hiring a copywriter first. Here’s why.

— You can lose your place in the designer’s queue if you do not have your content ready. Your web designer can’t complete your project without content. When your designer has to wait for your content, he or she moves on to other projects. When you finally call to say, “Content is here!” your designer may be in the middle of another project. She needs more time to re-learn your requirements and you probably will be charged for the extra time. Besides, she can’t stop work on her current project. You may wait a month or more to get your project going again.

— Your designer relies on your content strategy to create a header graphic and choose the colors. Otherwise the design you choose will not support your message and may even clash with your USP (Unique selling Proposition). For example, I worked with a client who had paid for a high-end graphic of a relaxed beach scene. When we reviewed her niche, she realized she needed an image that was stark and strong. Mountain cliffs and stormy waves would have been more appropriate. My client was then faced with a choice to keep a graphic that didn’t fit her strategy or acknowledge that she had paid for an online presence that would be confusing rather than compelling?

Strategy #2: Develop content to communicate exactly how your audience will benefit.

When it comes to websites, many business owners focus on eye-popping graphics and they agonize for hours over website colors and typefaces.

Yes, when you stand out from the crowd, you earn more revenue with a whole lot less effort. You can command higher fees because prospects realize you are unique. However, they won’t respond if you just LOOK unique. Your prospects and clients want to be sure you haven’t just taken an old brown cow and slapped on some purple paint.

That’s where expert copywriters make the difference as they can paint word pictures and introduce you as a 3-dimensional, standout professional. The truth is, your copywriter can set up the content so your designer can’t help developing a website that’s your own version of a purple cow.

Strategy #3: Put your players in the best positions to win the profit game.

Often, business owners expect the web designer to win the whole online marketing game single-handedly with color, design, traffic and navigation. The truth is, if your website were a football game, the content would be the quarterback and the design would be your offensive line.

On the football field the quarterback calls plays and makes sure the ball gets down the field to score points. The job of the offensive line is to make sure the quarterback gets through, unharmed, without interference.

On your website, your designer’s job is to make it easy for visitors to read your copy. Just as good linemen protect their quarterback, your web designer makes sure your graphics support your message and your site is easy to read.

Your copywriter calls the plays: How do you identify your niche so you know how to reach them easily (and motivate them to take action on your offer)? Which pages get featured on the main menu bar? What metaphors and stories will frame your content?

Once you’ve created compelling content, it’s time for your web designer to implement the technical and visual components of your site. Some copywriters will even guide your designer and manage the entire project, just as a football quarterback is the coach on the field.

Get More Clients When You Begin Your Web Design By Writing the Content

The simple strategies described in this article will multiply your marketing efforts, whether you are a beginner who’s trying to develop a website while creating a new company, or a seasoned veteran who is busy seeing clients but desperately needs an upgraded website to keep prospects in the funnel. Now you can skip the hassle and time-consuming detours that many business associate with online marketing.

Web Design Company – Most Affordable Website Design

Wednesday, August 29th, 2018

The Best And Most Affordable Website Design On The Internet Today

Your business either local or global needs to be represented on the world wide web. Nowadays its very easy for customers to find the products and services they are looking for by using the internet. It’s common knowledge now that several billions of dollars are being spent online now as more consumers are starting to shop online. Without the ownership of a website, you are not able to tap into this rich flow of money that is constantly being circulated from computer to computer. Truth is, you probably know this already and have been searching for the most cost effective way to start your website only to find that these services can be quite expensive.

Yes, custom web development can be very expensive. Sometimes causing you only to run and get more frustrated as precious time goes by. Depending upon how much you already know about the website development process, web design and development cost are just the beginning.

All the necessary pieces that are required for a successful website are accompanied by some sort of a fee. Sometimes you have to pay these fees every month or year depending upon what you have setup.

Domain name registration is the first and most important step in starting your website. After all, this is the name that people will type into their browsers to load your page, so choosing an easy to remember, highly brand-able name is vital to the success in the search engines. The most popular domain names end thus costing you some money each year to register. Now, there are several options for website owners to have a free domain name, however the value that they bring to the internet with a free domain name will not pay off in the end for their business. You must register domain name. I’ve seen domain name registration range anywhere from $1 to $14 a year depending upon where you register the name.

Next you will run into the problem of choosing a host for all your files for your website design. Again, free hosting plans will not get the job done as most of them do not come with enough capabilities to run a highly effective website. Most free web hosts will run advertisements on your website which will distract users and ultimately slow down the loading time of your website. If you want to talk about getting your website indexed in the search engines and drive traffic to your website, a slow loading website will most defiantly hurt your search results. Bottom line, proper hosting is key to running a successful website. Web hosting has a very big price range, it all depends on how many features you tend to run on your website. Hosting can be fairly inexpensive or very expensive, so again what kind of website you run will depend on how much you need to spend on hosting.

To completely cut down the cost of these two services, the only option I would recommend to you would be setting up a blog either on blogger or WordPress. Again this will limit your freedom and ability to design the website how you desire and how your website will show in search results but a great alternative to spending money. Perfect for any type of personal diary but not recommended for any serious business website.

Once your hosting and domain name are married together now all that is required is you upload your website. So let’s just imagine we have picked out our domain name and web hosting package spending a total of 70$. This is the first step but we still have no website to upload. Getting the domain name and host is the easy part, developing a website is the most expensive and tiresome part about the entire process and the most expensive. Web Design Companies can change several thousand dollars to setup and develop your website. Kiss that 70$ limit goodbye.

Your website is like a store in the mall and must look and operate at a highly effective level. Your website must look neat and clean to attract customers and keep new visitors from bouncing your website. This is what professional website developers take care of and why they can charge so much for their services. A successful website can be the backbone to the success of your business and elevate its potential to levels you cannot even imagine. If you have gotten this far and still don’t have a website, today is the day.

Just to add more sadness to the equation. The process doesn’t stop there. A domain name, web hosting, and the best website design on the planet does not end the checklist to having a successful website. Lastly, constantly updating and finding new and effective ways to market your website can cost more double the cost of having the website developed in the first place. This is when search engine optimization (SEO), traffic analytics, Pay Per Click Campaigns, (PPC) and Article Marketing come into the equation.

Putting together a website that is targeted towards getting sales and leads is no inexpensive task if done correctly. If you seek the services of professionals your bill can end up costing you more than your profit potential. This causes you to keep delaying the process and of course leave potential sales revenue out the door.

Your presence on the internet is extremely important and cannot be overlooked anymore. There are affordable website design services out there for people and businesses just like you. Everything that I have mentioned above can be taken care of in a fast professional manner for as low as 49.99.

Why Choose Custom Website Development Over Template Design?

Tuesday, August 28th, 2018

For most small businesses, price is one of the biggest determining factors when it comes to what type of web development business owners choose to invest in. Because the costs of developing a custom-coded website can range so widely – from a few thousand dollars to tens of thousands – businesses often steer clear of custom developers, opting instead for templated websites built on website platforms such as iBuilt or WordPress. Websites developed from templates may average lower costs than custom built websites, but what they gain in price point they often lack in capabilities and flexibility.

Custom websites offer more unique design.

Template websites force developers to work within a pre-determined layout and design features. Aside from the ability to change background color and perhaps text, template websites offer little room for developers to customize the website’s look, content placement and navigation. Websites custom built from code, on the other hand, offer a limitless range of design capabilities, and can be tailored to any look.

Think of the difference between plugging one’s business logo and contact information into a business card template, and having a business card designed just for that business. Like business cards, websites are a key visual representation of a company brand, and website templates tend to look like just that – templates. While there are many different website templates available, many of them tend to offer the same design features and functionality, and web-savvy users can spot a website template easily. Custom websites allow businesses to avoid that “cookie cutter” look with a one-of-a-kind unique design.

Custom coded websites offer more robust capabilities.

While template websites are confined to the navigation, structure and widget applications laid out in the template, custom developed websites’ functions are limited only by the developer’s imagination and skill. The reality is that most businesses don’t simply need a website; they need a website with custom applications capable of managing, analyzing and displaying data and/or content. For large scale business owners, template websites will never offer the functionality necessary to run the kind of custom-built applications that will help their websites – and businesses – run most efficiently. Website templates are only as flexible as the simple widgets which come with them.

Custom websites can offer more value at the same cost of template designs.

While custom developed websites may, overall, average higher in costs than template website design, not all custom websites cost more than template websites. Many WordPress designers who work from pre-purchased web templates charge just as much – if not more – than competitively priced freelance web developers. The truth is that website developers – whether custom programmers or template designers – range quite widely in how they price their services. If price is an important factor for your website, it’s best to shop around to see which developer offers the best price and quality. You might be surprised to find that custom web developers offer just as much – if not more – as their template designing counterparts, often at the same price or lower.