Find Web Developers
Find Web Developers

Things to Consider in Website Development

1.Reason behind getting a web presence: How important is it for your business to have a web presence, and what kind of functionality within your website would you benefit from? Are you in an industry where having a website is mandatory to be competitive? These are the questions that need to be answered first before venturing into getting a website.

2. Domain Name: You will need to check if the domain name you want is not already registered (best to outsource if you are not technically qualified) and taken by someone else – if so, you might need to register one that is close enough and simple/catchy enough for your customers to remember.

3. Prepare: Put together a plan (similar to your business plan) on how to design, build (best to outsource if you are not technically qualified) and market your website

4. Content:Content is king on the web and for your sites SEO performance (for your site to found easily by your customers and top ranking in Google) – hence it is important to put together content that is most relevant to your products/services and punchy in nature. Try and build a draft in MSWord which will include a dummy layout (for images and text) AND include the content – This will provide you a good idea of how your website will look on the web.

5. Research: Look at websites relevant to your or complementary industries and make a note of the ones you like both in terms of look and feel and content. Please note – simplicity is the key for most websites, as it is proven human nature to find the required information within 3-4 clicks.

6. Select Your Website Developer: Select a good web designer by asking relevant questions to ensure they can understand your requirements and deliver a good product. Would also be a good idea to review their projects and ask for case studies..etc to clarify expertise in the area.

7. Project Development: It is important to be involved in the project and would be beneficial to instruct the developer to design the underlying architecture with scalability in mind – to ensure flexibility in future if the business grows.

8. Marketing your Website: It is important to device a marketing strategy [both online and offline] with your developer to promote your web address:

  • Traditional: Make sure to include/update your web address in all your existing printed/media business cards, brochures, adverts…etc
  • Online: This is equally important (it might be good to discuss with your developer and also look at other topics in the blog – SEO/Online Marketing..ETC) to ensure your business can be found online easily by your potential customer and there are many tools/strategies stated below that will assist you in doing so:
  • Search Engine Registration [Make sure your business is listed with the main search engines]: Google/ Yahoo/Sensis/ Nine MSN..etc
  • Analytics: There is rich data available on your web traffic which can be accessed through search engines like Google, which can then be used to analyse and develop better strategies to maximise sales, traffic to your website..etc. (Best to engage your web developer on this)
  • AdWords and Email Campaign: This is a new wing of marketing for most companies in addition to the existing traditional methods – which allows you to accurately track your marketing spend and calculate ROI [Return on Investment] due to the accuracy and availability on rich data tracking on your AdWords and email campaign from service providers such as Google.

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